During the month of February, most people are thinking of love and friendship. We think this might be a good time to tell you why we do what we do! Hint: it has to do with the fact that we truly care about our customers!
When we started this business over a decade ago, we did so based on knowledge we had gained in the dermatology and allergy fields. It had become apparent to us that nickel allergy was a significant and ever-growing affliction that wasn’t being addressed by manufacturers.
Step one of our journey in educating the public about nickel allergy was to develop Nickel Alert™, a test for nickel that can be used on any metallic item. The first of its kind, this dmg spot test was formulated for at-home use, and was pre-mixed and pre-measured to ensure accuracy and ease of use. So sensitive that it will detect minute amounts of nickel, Nickel Alert has become the cornerstone of our business. We tout this product as the way to detect nickel in metal, so that your skin doesn’t have to!
Its companion product, Nickel Guard™ is a clinically proven clear coating that forms an invisible micro-bond with metals to prevent exposure to nickel, thus prohibiting any nickel allergy symptoms.
Once we had these building blocks established, allowing those with nickel allergy to detect nickel in any metal and then to protect their skin from that nickel, we wanted to pursue other ways to help our customers assure a nickel free life.
Adding nickel free belts, nickel free belt buckles, and hypoallergenic jewelry was an obvious step as these items are among those most often targeted as the cause of nickel allergy rash. Unfortunately in the United States there are no FDA regulations on labeling products as “nickel free” or “hypoallergenic” and there are those who would take advantage. We decided early on that our products would be carefully sourced, designed, and manufactured so they would contain no nickel. Furthermore, we test for nickel both pre- and post-production – all steps that are necessary before a product earns the designation and guarantee of being Certified Nickel Free™. This guarantee means that our products come with the lifetime guarantee to never test positive for nickel, so these products can be trusted.
As our company has grown, we have been rewarded by hearing from many of you who have gained information from our website about your nickel allergy and have learned that the use of our products will lead to a comfortable life, free of nickel allergy symptoms. Our promise to you is that we will continue to source top quality nickel free products for you, because we truly do care about our customers.